Why Reviews Matter In Today's Digital Age
Businesses have a peculiar relationship with reviews. Every company wants to earn more good reviews but is scared of bad ones. However, running your business without them is impossible in the digital age, where reviews are the first thing a potential customer looks for. Hence, the best thing you can do is get as many positive reviews as possible to grow your business.
Here’s how reviews can be beneficial for your business.
Reviews get you found online
Reviews are the first thing that appears when someone searches your business. Google considers reviews from multiple sites and relevance when showing a company in the search results for local searches. Better reviews increase the chances of your business being showcased online when people search for relevant keywords.
Increases your business credibility
Reviews work like how word of mouth worked during olden times. People who share thoughts don’t get anything by doing so and simply do it to inform others about their experience with your business. Hence, if you offer quality products and services to your customers, you are more than likely to get positive reviews. Negative reviews will give you feedback on how to improve and what customers expect of you.
Impacts buying decisions
Over 67% of consumers are influenced by reviews when making a purchase decision. Hence, if you don’t have reviews for your products or services, customers would most probably be indecisive and not buy your product. On the other hand, positive reviews can influence customers to trust you and buy your products.
Review responses show that your business cares
When you provide reviewers answers and help them solve their problems, it shows them and other potential customers that you care. You care about their opinions and their experience and value the relationship you have with them. It motivates other people to build a relationship as well.
They provide feedback
Feedbacks are essential to know what you are doing wrong. Through reviews, customers can share what they felt was missing and what more they would want from your product or service. Implementing this feedback can help you grow and improve your business overall.
Reviews facilitate word-of-mouth marketing
When talking of reviews, most people think of Google and other popular directory reviews. However, reviews go beyond that. A simple social media shout-out by a happy customer is also a great review, and it can help spread the word about your business among other social media users. Hence, reviews are a great way to revive the old word-of-mouth marketing on a digital front.
Reviews are essential for every business. The key is to use them correctly to benefit your business.
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